We build positive reputations with clients' various publics through earned media, social media, special events, and in-person engagements. From our vantage point, public relations strategy is
a C-level driven process that builds mutually beneficial relations between clients and their publics.
We help our clients influence public policy issues that move policymakers and legislators who determine outcomes. We employ the strategies and tactics of public relations and advertising. Still, we may alternately research and compile factual, qualitative statistical data or reliable anecdotal information into a format that is easily accessible and useful to policymakers.
Human resources are the most valuable resource in any organization. Good employee communications demonstrate to employees that you understand their value. Because when you do so effectively, employees grasp and internalize your organization's vision, mission, and goals. Their collaboration with each other and you are keys to your success.
By definition, a crisis is a sudden and unexpected event leading to significant unrest among constituencies, either internal or external, to the organization. Our experience enables us to analyze the situation and quickly create and implement short and long-term solutions.
Some crises, however, are preventable. To that end, we recommend periodic vulnerability studies that often reveal emerging issues and their solutions.
Excellent reputations may come under siege for many reasons. Recovery from such attacks is directly related to the goodwill an organization or company has built over the years. So, making a good reputation is the first step. The second step is to create policies and procedures that will fortify your on-line presence and mitigate attacks. Thirdly, and most importantly, we create a reputation recovery plan.
In every community, some persons influence opinions and events. It is critical to know who they are; it is crucial to develop positive working relationships to achieve desired outcomes. Patterson Partners is the catalyst to make this happen.
Patterson Partners is a principal in the FPS-Reshoring Team. The FPS-Reshoring Team is a strategic partnership of companies and individuals with specialized skills and services to help companies locate manufacturing facilities in the USA or western hemisphere for the purpose of creating sustainable supply chains. www.FacilitiesPlan.com